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　　广告对人们购物的影响

　　Some people believe commodities that are popular among consumers reflectthe power of advertisement rather than the real needs of people. Do you agree ordisagree?

　　Whether we like it or not, advertisement has been pouring into our dailylife. They are so powerful that some people believe that it is not the needs ofpeople but the power advertisement that makes commodities popular. Personally Idon't agree with this opinion.

　　First, let's make clear what the real needs of people are. Real needs canbe divided into two categories: the material satisfaction and spiritualsatisfaction. People tend to regard material satisfaction as real needs andspiritual satisfaction as waste of money and time. This is not true. Somecommodities may not be useful but they can give the owner a kind ofsatisfaction.

　　Second, let's make clear the reason why advertisement is powerful. The keyprinciple of advertisers is to grasp the needs of consumers, then pass thepotential consumers the information that their commodities can meet your need.Advertisers can promote the needs of people, exploit the needs or even producethe needs of people. But whatever they do, it will be based on the needs ofpeople.

　　But there are some advertisements that exaggerate the functions of thecommodities to tell the wrong information to consumers. They make thecommodities popular by cheating the majority of consumers. And also there aresome commodities that do harm to the health of consumers and to the society. Forexample, smoking is poisonous, but the advertisements try to make a heroic imageof the smokers, as the result smoking is popular among young men who aredreaming to become heroes in women's eyes. But such advertisements areminorities.

　　In summary, advertisements bring us convenience to choose the commoditiesthat can meet our needs. Most of the commodities are popular due to theirusefulness, only some of them are due to the influence of advertisement. (298words)